Is a selfie just a mere representation of a person? What is the missing information of the transparent world that one chooses to share with the audience? Using photography as a tool for exploring the Self, Luiza Preda delves deeper into the practice of the selfie and its complexity.

#mirrorselfie is an on-going photography project started in 2016 that examines the power of self-representation in the contemporary visual culture with a specific interest in the psychological aspects of self-imaging strategies.

Ubiquitous on social media sites like Facebook, Tumblr, Flickr, and Instagram, the selfie phenomenon has become a powerful means for self-expression, encouraging its makers to share the most intimate and private moments of their lives – as well as engage in a form of creative self-fashioning. 

Popularly regarded as a shallow expression of online narcissism, the selfie is both adored and reviled; yet it flourishes as one of the most effective outlets for self-definition. What other aspects of human behavior can be revealed through the practice of self-representation? Is it possible to use the selfie as a psychological mechanism?

You can see the entire project at www.luizapreda.com 

Luiza Preda

Luiza Preda mainly works with photography and moving images. Until recently, her projects have been more autobiographical. She has been interested in self-portraiture and how to use the camera as a therapeutic tool. Her practice includes working with double-exposures and the light-painting technique. 

As she has been deliberately living in multiple places where her cultural background received several different inputs, her projects explore themes such as migration, cultural identity and the new roles of the artist in our modern society.

“I can only acknowledge photography as a way of being and living. I do not see still and moving images as a sum of decisive moments, but more as a system of small bits of reality that, with the passing of time, will reveal new meanings.  I am not a nostalgic 35mm person. I am intrigued by how creativity can be combined with the new technologies used in manufacturing cameras.” 

Luiza Preda photography

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All content is protected by the copyright law of Finland, copying, presentation or other unauthorized use of the protected material is prohibited. © Luiza Preda 2020

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